Here at TLD, we always feel a unique surge of energy as May arrives.

It’s a month that resonates deeply with our ethos of continuous improvement (Kaizen) and approaching everything with energy and enthusiasm.

This month represents growth, renewal, and unlocking potential – mirroring the vibrant springtime unfolding here in the UK, complete with 2 bank holidays – who doesn’t love a bank holiday!

But beyond the blossoming landscapes, there’s a celestial influence at play that we believe offers profound insights for business focus: the heart of Taurus season.

Stay with me, this is good!

I’ve been dabbling with the help of expert business coach and astrologer, Alicia Orre, on the fascinating intersection of strategic planning and astrological wisdom.

This isn’t about predicting the future, but rather understanding the prevailing energies of a particular time and aligning our efforts for smoother progress.

Just as business, finance, and economics operate in predictable cycles, so too do the cosmic energies highlighted by astrology.

Recognising these patterns can provide a valuable framework for strategic decision-making.

Even if you’re not a believer

Whether you follow astrology or not, every business owner needs guidance. Without a “boss,” structure can be elusive. Knowing the right time for different actions provides invaluable clarity, preventing the chaos of missed priorities and constant firefighting.

In 2025, the Sun journeys through the sign of Taurus from approximately April 20th to May 20th. Astrologically, Taurus is an Earth sign, renowned for its grounded nature, tenacity, and focus on tangible results.

It embodies stability, patience, and a deep appreciation for the material world – the fruits of our labour, both literally and figuratively. This isn’t a time for impulsive leaps, but rather for steady, deliberate progress and the cultivation of lasting value.

Tapping into Taurus energy for your business focus in May:

Given the potent Taurus influence throughout May, here are two key areas businesses can strategically focus on to align with this energy and foster sustainable success:

1. Prioritise long-term growth over short-term gains:

Taurus, in its steadfast nature, reminds us that true and lasting success is rarely built overnight. This is the ideal time to shift our gaze beyond immediate wins and focus on nurturing initiatives that will yield significant results in the long run. Consider:

• Strategic planning: Review your long-term business plan. Are your current strategies aligned with sustainable growth? Are you investing in areas that will build lasting value for your company?
• Develop with patience: Resist the urge to rush projects or cut corners. We often say, “Slow is Smooth and Smooth is Fast”. At TLD, for example, have developed our own process over time, and it works well because we focused on every little detail, improving things periodically. Taurus energy encourages a methodical and thorough approach, ensuring a robust foundation for future expansion.
• Value creation: Focus on delivering genuine value to your clients and stakeholders. Building strong relationships and providing exceptional quality are hallmarks of Taurus and contribute to long-term loyalty and success.

2. Build strong foundations for future stability:

As an Earth sign, Taurus emphasises the importance of solid ground. This is the perfect period to assess and strengthen the fundamental pillars of your business:

• Operational efficiency: Review your processes and systems. Are they robust and scalable? Identify any weaknesses that could hinder future growth and implement improvements.
• Financial health: Take a close look at your financial stability. Are your cash flow management practices sound? Are you making wise investments that will secure your future?
• Team cohesion: Nurture a stable and supportive work environment. Invest in your team’s development and foster a sense of loyalty and shared purpose. A strong internal foundation is crucial for navigating future challenges and opportunities.

Our offer: Laying the groundwork for your success with “A Great Script”

Inspired by the foundational importance of a well-crafted screenplay in the film industry (Keren’s seen it first hand as she comes from a family of filmmakers) our “A Great Script” offer is designed to help you establish that crucial groundwork for your marketing success.

This isn’t about quick fixes; it’s about developing the essential plan, scope, foundational elements, and creative direction that will underpin all your future marketing efforts.

If you envision a future where you have:

1. A high-converting website that effectively attracts and engages your ideal clients.
2. A predictable and reliable flow of qualified leads fuelling your growth.
3. Consistent and impactful marketing activity that builds brand awareness and drives results.
4. Crystal-clear key messages and a deep understanding of your ideal client profile, forming the bedrock of a powerful marketing strategy.

Then “A Great Script” is for you. Let us help you lay the strong foundations, just like Taurus energy encourages, to ensure your future marketing endeavours are built for long-term success.

Don’t let the powerful energy of May pass you by without intention. Get in touch with us today to learn how “A Great Script” can be one positive and grounded step you take towards a more stable and prosperous future for your business.