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Case Study - Long Way Round
Long Way Round Website Design
Long Way Round required a new website with a built-in shop to co-incide with the launch of the television show being aired on US television. We worked to an extremely tight deadline in order to produce this for them, and created an up-to-date site, with highly integrated social media presences used throughout.
The site was given an overall grunge aesthetic to match the tone of the television show, and uses many new techniques to link through to their accounts on various media websites, such as a Flickr image feed & Vimeo video feed, meaning anything uploaded to these sites is automatically displayed on the new website. This gives them the ability to update the site with fresh content, and also increases their social media presence!
In addition, we created a custom wordpress blog for the Long Way Round team to update the site themselves and add posts about upcoming events and news on related topics to the show.
The shop has been custom built using the Shopify platform, and also allows the Long Way Round staff to add new products with ease, and manage orders efficiently.
The site has been recieving very positive feedback from fans of the show, and we are looking forward to the continued promotion of the brand using various exciting social media techniques such as Viral marketing and Alternate Reality Games in the months to come!