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Posts Tagged ‘Twitter’

It’s called social networking for a reason – 4 rules that apply to Blogging, Twitter, Facebook and Linkedin

Monday, June 13th, 2011

It's called Social Networking for a reason

I regularly train people on the amazing tools available to businesses today – Blogging, Twitter, Facebook and Linkedin.

I wanted to share some general guidelines which all of you can use right away in order to make the most of these free ways to enhance your online marketing beyond just your website.

There are really just 4 points which I feel will “sum it all up”. Have a read, have a think and let me know if you agree!

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Cheltenham – where Café Society meets Social Media – a guest blog by Betti Moser

Wednesday, March 2nd, 2011

We asked our friend Betti Moser to blog about her recent move to Cheltenham. I noticed that when she got there she kept talking about all the local people she had met through Twitter! I thought – networking, social media – this is a worth blogging about! Here is her story – from now on in Betti’s words!


Cake at Pepper Crescent

Cake at Pepper Crescent

 

When I moved to Cheltenham in April last year, I expected to find a genteel town on the edge of the Cotswolds, perhaps a bit touristy, perhaps a bit countrified, maybe even a bit fuddy-duddy. So, I was surprised when what I did find was urban buzz and a hotbed of creative talent, web designers, PR folks and social media aficionados…

It all started with a few friends on Twitter asking me how the move went, and what life was like in my new home town. So I tweeted back, saying how lovely Cheltenham was and how glad I was we had moved here.

Having mentioned the word “Cheltenham” in my tweet, I suddenly found my Twitter following swelled by lots of people from the local area. Every time I went on Twitter, I had been added to another couple of lists called “Cotswold business”, “Gloucestershire people”, “Chelt-Soc”, “Gloucestershire Tweeps” and similar.

“Oh, cool,” I thought, “I can get to know people in my new neighbourhood without even having to leave my desk!”
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Using the online space to market your business

Sunday, November 28th, 2010

The internet is your playground

There are a multitude of options and ways to market small businesses on the internet. Nowadays it’s important to think about the whole internet as your “playground” – rather than just your website!
Most people are familiar with the concept of having a website to market their businesses but it’s important to consider social media and blogging as well. Read on for some tips on how to use each effectively. And please comment at the end! We like comments!

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Call, Email, or Social Media? Which is best?

Tuesday, September 15th, 2009

A lot of people are over-reliant on email and feel like they spend most of their desk time writing and replying to emails!

On the other hand some people prefer to call and would benefit from taking the time to write a proper email – in the end it could even save time as emails are an opportunity to clearly list action points and confirm proper detail.

Here is a quick and easy guide – worth a read we promise! And we have even included a special list of when its best to use Social Media for communication!

Call, Email, or Social Media? Which is best?

 

Phoning is good for:

  • Building rapport with a client or a supplier
  • Explaining how to do things if step by step emails didn’t make sense – on the phone, you can gauge the reaction and explain certain things more and not explain some things as much.
  • On the phone you can bounce ideas off each other
  • If this client seems stressed in an email, and you want to let them know all is well, you can reassure the client by phone
  • Getting a quick answer for something from a supplier or a client.

Email is good for:

  • Sending step by step instructions so the recipient can sit in their own time and try out the tasks
  • If you want to send a confirmation that something has been done and include a link.
  • Email is good for accepting an invitation or confirming attendance to an event or a meeting, so the recipient can keep track.
  • Emails can be quicker as there is less small talk
  • Emails are good for recapping a call with the points of action – to make things more official and avoid misunderstanding

It is good to use email to make sure details are understood – especially for when quoting money, confirming costs, confirming exact action points, details and deadlines.

Social Media is good for:

Now, a NEW method of communication has come out FULL FORCE – people are using Twitter, Facebook and LinkedIn to communicate more than ever before. Here are some useful ideas for how to use Social Media networks like Facebook or Twitter to save space in your email inbox!

  • Saying “hi” and “it was good to meet you” – this is a message that can be done on Twitter and shows the rest of your followers who you met and that it was a good meeting!
  • Sharing an interesting link or article you found with someone – via a retweet and an @reply on Twitter to someone who you think will find the information useful.
  • Showing you liked something someone did – as it’s a public forum, Twitter is a great place to praise someone’s work or blog article! Hint Hint!
  • Introducing two people – if you @reply two people or copy two people in, Twitter/Facebook or LinkedIn are ideal for this as the contact information will be available on people’s profiles

Twitter in Plain English – from Common Craft

Wednesday, March 11th, 2009

Have a look at this video, from a company based in Seattle, Washington called Common Craft who create simple training videos about social media topics.

Networking – combining online and offline

Sunday, March 8th, 2009

We wanted to share our tips about Online and Offline networking and encourage you to use them in conjunction.

Networking can be interpreted in many ways
but activities should include:

- going to networking events, parties, trade shows, and other gatherings where you meet new people
- making sure you keep in touch with those people
- connecting those people with other people you know, where it would be of mutual benefit
- meeting people again for “1-2-1s” and finding out more about their businesses
- Joining a group such as BNI, NRG, Business Junction, Athena, or Chambers of Commerce where you meet regularly to continue to get to know other members.
- Building relationships with other business people and showing yourself as an expert in your field as well as a nice reliable and helpful person.

All of these are typical of traditional networking.

What we are seeing now is that there are a lot of online groups as well. These have been around for many years and their usage is growing. Examples include Ecademy, LinkedIn, Facebook and Twitter.

Networking – combining online and offline

There are many benefits to making proper use of these:

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