Insight, advice, news and chit chat

We all have a dream destination, a place that we want to go to, a place that if asked the question ‘If you could only ever go on holiday once where would you go?’ you would instantly answer with that city’s name. Mine was, and in many ways still is New York City.

So when Keren and I where having our monthly 03 meeting over breakfast and Keren said she wanted me to go with to New York City I almost fell off my chair.

The emotional roller coaster

It was a real emotional roller coaster for me. Not just because I was going to a City I always wanted to go to but because I was going to New York Comic Con. I love comics and I love my action heroes even more, and now I am going to the Big Apple to be a part of a 4 day event that is all about comic books and action heroes. So naturally my emotions went back and fourth. I was happy one day, excited the next and in disbelief the day after that. To help with this roller coaster was the fact that I was going to New York to help with the social media marketing of a Movie about Hercules, and to quote Renny Harlin (the director) “the original super hero”, this all made it seam to good to be true, too awesome to be true.

We surprised Kevin and JP with cupcakes and balloons today. It was a wonderous moment, but the rest of the team had been planning it for weeeks. We had labelled the day “Geek Appreciation Day” but within the office it was known as codeword “GAD” – and Kevin and JP must have heard that word flying around loads but they never noticed! Haha!

We associate geeks with lots of things – superheroes, comics, gaming, Star Wars, Star Trek, science, computers, coding. And everyone knows we need these things in our lives – they make things fun, colourful, fantastic and awesome.

Kevin and JP are our 2 coders in our Top Left Design London office. They love code, they love HTML, CSS, WordPress. Many times we have seen JP’s eyes LIGHT up (like a lightsaber) when he talks about cool WordPress plugins. And Kevin also talks about “eating code” when he is working on a build. These guys make our websites possible – and here are 6 reasons to honour our geeks:

I am lucky to know a brilliant VA who has branded herself as “sidekickva” – the concept being that she works with “superheroes” (successful MDs/CEOs/Owner Managers/Business Owners) and helps them take care of their stuff. She is organised and has such incredible attention to detail. We even have a hashtag for her on Twitter – #hawkeye

She further analogised that she is “swooshing her cape” when she helps us out on projects.

And another cool thing – we met on Twitter.

It all got me thinking and drawing analogies (again – I have a habit of this)

So, what do superheroes have in common with marketing?¬†Like all good concepts, it’s simple, and you can follow these 3 steps!

Get a cape

First of all there is the “getting your house in order” – getting your LinkedIn profile updated, thinking about your blog design, key messages, who you are targeting, who you need to appeal to. Creating a design that communicates. And lots of other stuff. This takes time and expertise (which is why people come to us for help!)

Wear a cape

This is it – time to go out in public and let the world see you in all your glory! This is the marketing part of marketing. Putting your messages out there.

This includes:

  • Your email signature
  • Submitting your site to search engines
  • Social media marketing
  • Search engine marketing
  • Blogging
  • Networking

Fly

All very well striding and strutting but as a business person you need to be brave and fly! You get further this way, faster! Knowing you have your cape – and it looks good – should give you the confidence to go out and fly.

This includes:

  • Speaking engagements
  • Going for awards
  • Guest posting and interviews
  • Press opportunities
  • Sharing these on social media
  • Learning and improving your skills
  • Planning and strategising in business

So – what are you waiting for, superheroes? I look forward to seeing the sky filled with all of you, flying in your stretchy colourful outfits! And if you need a sidekick – you know who to call!