Insight, advice, news and chit chat

We judge others online – so it’s fair to assume others are judging us online. And so often, when you Google a person, you find a lot of information about them that is probably not the full story. But yet, you must admit – you have made assumptions on people based on what you discover online about them. If this is true – then perhaps you need to do an online audit? Here are 8 ways to manage your online personal brand.

In addition to running my amazing design agency Top Left Design, I am also sometimes a teacher for French MBA students at INSEEC “Sup de Pub” in their London campus. It’s a way of “giving back” and I try to get my students to help some of our clients- a win win situation when they can look at real life businesses. And others, I give them the full creative freedom of invented projects – meaning they save chasing down clients for the actual working world!

For each of my classes I split them into 5 groups – and then give each a brief for the students to work through over the next few classes. I wanted to show you some of the wonderful work they have been doing with these projects – including some cool infographics!

I was asked recently to outline the answers to a very specific question. When it comes to clients or potential clients – what is it they want to see on your LinkedIn profile?

Of course this depends on the person they are. Some of them will want to see you have 500+ connections. Some check out how many recommendations you have.

And these are things you can build up over time.

But here are things you can work on right now, on your own profile, and this works for anyone.

7 types of headlines you can use for your blog

Extra! Extra! Headlines sell papers and blogs. Headlines are the first thing people see before deciding to read your blog. Get it wrong and you risk having all your carefully created content overlooked! This being said, I cannot overstress the importance of a snappy headline. If you’re struggling for ideas, here are 7 archetypes of headlines that can help you.

We had planned it for months. Tamsin, Alicia and I. At the end of this month, on the 30th, we are holding an event called “Your 3 Part Formula to Online Marketing Success” check out the event page here!)

An event like this would take some serious planning. Not only would we each be taking on a huge topic and distilling it down to the “must know” tips and advice – but we needed to plan logistics like timing, venue, and of course, the event theme. Anyone who runs events knows what’s involved. So, off we went to Ibiza, to work together and brainstorm ideas. Me, Tamsin and Alicia.

Follow Friday is when, on a Friday, people show each other some Twitter love, by recommending to their followers who they recommend to follow. It was invented by Twitter users. And it’s usually preceded by the hash sign – as in #FF or #FollowFriday. So, it’s actually a hashtag, used on Fridays!

A note about hashtags, while I am at it

When you put a hash sign next to a word on Twitter, it becomes clickable. Any spaces or punctuation marks will “break” the hashtag and it will be just the word before the hyphen or apostrophe or space which is clickable.

Why Friday?
I can only guess this, it’s a nice end of the week thing to do. Friday is a more relaxed day. People have Pizza Friday and Beer Friday, there are songs written about Friday, it all kind of goes with that Friday feeling.

Typically there are three ways to do it.

As a true fan of Social Media and of the powers of Twitter, I have been observing new users for a while now, and have had the privilege of training those who have an interest in using Twitter more effectively.

Twitter has a lot of strange things unique to it – punctuation marks and abbreviations which may look like alien-speak to anyone who hasn’t learned it. Although there are many guides online (I particularly like the Mashable Twitter Guidebook) I can see why a lot of people might look at the stream of tweets and wonder what is going on!

There are 5 basic things you really need to know– once you understand them you will be well on your way. – hashtags, RTs, @replies, mentions, and url shortening.