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Posts Tagged ‘Social Media’

It’s called social networking for a reason – 4 rules that apply to Blogging, Twitter, Facebook and Linkedin

Monday, June 13th, 2011

It's called Social Networking for a reason

I regularly train people on the amazing tools available to businesses today – Blogging, Twitter, Facebook and Linkedin.

I wanted to share some general guidelines which all of you can use right away in order to make the most of these free ways to enhance your online marketing beyond just your website.

There are really just 4 points which I feel will “sum it all up”. Have a read, have a think and let me know if you agree!

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More learning = more teaching!

Sunday, May 22nd, 2011

Social Media - it's not hard - it just take's practice!

We are very lucky to have met the lovely people who work at 38 Devonshire Street. It’s a Dental Practice and Seminar Venue. The venue provides a lovely large room and AV equipment and delicious catered lunch. It is there where this coming Friday I will be joined by Tamsin Fox-Davies for one of our famous joint seminars!

“‎Keren Lerner and Tamsin Fox-Davies make a great team!” (actual quote from Karen Haller who attended our last talk)

Both Tamsin and I constantly learn and keep up to date with latest in the world of social media, SME marketing, online marketing, blogging and design.
Those who have been to see us work together have been impressed by our on-stage chemistry! We hope you can join us and learn about the do’s and don’ts of social media impressions and behaviours, how to become effective influencers, and discover more about the overall magic of social media. it’s going to be information packed and interactive and we have both worked hard to put together valuable and useful information which can be applied to all businesses.

To book visit this link and for the especially observant of you, we are offering a 2 for one deal for those coming in pairs – just email me to ask how to get this!

Uber cool social media icons by Tehkseven.net

Monday, March 28th, 2011

Tehkseven.net are a mobile theming community who contacted us recently to show us their set of 475 SVG icons.

The nice people over there thought that our readers could benefit from these and use them on their own blogs and websites. How nice of them!

So we thought it would be great to post a blog about the icons so that all our readers could take a look.

Tehkseven.net - 475 SVG icons

The icons come in 3 different sizes, .png and .SVG so that designers can edit them as they need to!

Hope you like them as much as we do here at Top Left Design.

And in case you didn’t know already – we are doing 2 seminars in January!

Tuesday, January 18th, 2011

Of course, I cant resist mentioning this on our blog. We have talked about these 2 seminars already on Twitter, on our last newsletter e-bulletin, on my Linkedin profile – and now – I have to also blog about it!

So, here goes – ahem – Just in case you didn’t hear – we are running two seminars this month. At the time of writing this blog – we have only 2 spots left on the blogging seminar and 6 spots left on the social media seminar.

Let’s see how the next few days transpire! Very exciting!

Blogging for business - Thursday 20th January 2011

Social Media for business - Thursday 20th January 2011

Using the online space to market your business

Sunday, November 28th, 2010

The internet is your playground

There are a multitude of options and ways to market small businesses on the internet. Nowadays it’s important to think about the whole internet as your “playground” – rather than just your website!
Most people are familiar with the concept of having a website to market their businesses but it’s important to consider social media and blogging as well. Read on for some tips on how to use each effectively. And please comment at the end! We like comments!

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Top Left Design featured on the Kensington and Chelsea Times magazine!

Wednesday, November 24th, 2010

I was privileged to be asked to write a small article for the Kensington and Chelsea Times. We also placed an ad which was displayed next to the article. We will shortly be posting a blog version of the article – but I wanted to quickly post this to show you how we had our words in print!

Kensington and Chelsea Times

Update: Read the entire article we placed!

Kensington and Chelsea Magazine Quarter Page Ad

The ad we placed in the Kensington and Chelsea Magazine

Quick ways to update your website

Monday, July 5th, 2010

So, you have a website, but you feel it needs a bit of freshening up? A bit of an update? But you don’t want to spend shed loads of money giving it a complete overhaul right now?

Quick Ways to update your website

We here at Top left Design have complied a short list of a few tips and pointers that might help you put that little “pop” back into your website! It might be that you just need something really simple,  like updating a few images, changing a link or a new logo! It’s all in the details! (more…)

Communicate by Community – embracing new ways of being connected!!

Wednesday, March 17th, 2010

A selection of social media communities and other fascinating Web 2.0 examples – people seem more and more inclined to let the world know what they are up to!

(with thanks to Betti Moser for her help on this post!)

Foursquare

foursquare.com
You can make lists of your favourite things to do and share them with friends. Foursquare will keep track of the things you’ve done, help you create To-Do lists and even suggest new experiences to seek out…. As you check in around the city, you’ll start finding tips that other users have left behind. After checking-in at a restaurant, you may unlock a tip suggesting the best thing on the menu. Checking-in at a bar will often offer advice on what your next stop should be. Every tip you create is discoverable by other users just by checking-in.

A bit like a mixture of Twitter updates, GPS search to locate people you know and ‘Dungeons & Dragons’.

Foursquare

Plancast

plancast.com
A service for sharing your upcoming plans with friends – a social calendar of sorts. Just submit the things you’re thinking about doing in the future, and your friends will be able to hear about them – and maybe join you, too!

TechCrunch calls it “a ‘Foursquare for the future’. The main idea is that while many people use Foursquare and similar location-based services like Gowalla and Loopt to share where they are, Plancast is about sharing where they will be.”

It looks very similar to a Twitter timeline, but the focus is on what you’re planning today, tomorrow, next week, next month etc. This is how it works in action: plancast.com/mark

Blippy

blippy.com
“Blippy allows you to automatically share your credit card transactions as you make them. This includes the place you made the purchase, the amount, and in some cases, the item. This is all placed in a social stream where other Blippy users can comment on and ‘like’ the various items.”

This is still very new. It looks similar to a Twitter stream, but the updates are automatic via a link from your credit card to Blippy. (Hmmmm…)

Last fm

www.last.fm
“a music service powered entirely by its community of listeners.”

Completely interactive music-based community. Plugs into all other social media platforms. Listeners automatically stream the tracks they’re listening to onto Last.fm, thereby creating their online profile.

Spotify

www.spotify.com/en
“peer-to-peer music streaming service that allows instant listening to specific tracks or albums, with virtually no buffering delay.”

A monthly subscription gives access to millions of songs to download. Spotify also has profiles on Twitter and Facebook.

Listverse

listverse.com
“a website dedicated to lists of trivia from a variety of categories – the most popular of which are lists of misconceptions and human oddities.” Full of curious stories, all presented as a “Top 10 most…” list.

Hunch

hunch.com
This is a pretty cool site. It uses artificial intelligence concepts to help people with everyday (and not so everyday) decisions! Try it out and let us know what you find!

Petrol Prices.com

www.petrolprices.com
“Find the lowest UK petrol price in your area! 9,537 petrol stations and 8,000 daily updates.”

Just enter your post code and find the cheapest petrol station near you. Compares prices in real time. Also available as iPhone app.

Gabby’s blog post – Social Media Gurus, Ninjas, Jedi’s or Consultants – a “reblog”

Tuesday, March 9th, 2010

I have to post this as I want to draw atttention to the blog article written by my cousin Gabriella Sholk – it is hilariously funny but you have to make sure you read it in ALL seriousness anyway as it’s great advice!

Check out the post here:

Gabby’s blog post – Social Media Gurus, Ninjas, Jedi’s or Consultants – a “reblog”

 

Using LinkedIn for business

Monday, July 6th, 2009

We wanted to dedicate an article to LinkedIn. Keren has a friend who works at the LinkedIn European office, but this article isnt just for that, but rather to highlight its importance in business life!

Each of the social networks (Twitter, Facebook, LinkedIn, Ecademy, BT Tradespace and the others) has their own purpose, and the main thing about LinkedIn is:

  • it’s a trusted network - which means you connect to people who you have met in a business capacity
  • its for business – so not really for sharing personal details but for sharing your business activitiesSo, it’s really for business contacts and business topics. Whether you run your own business or work at a company, it’s about your professional life – an online CV and profile. LinkedIn is highly searchable, so as people are in the habit of Googling you, it’s a good idea to make sure your profile is online and up to date and says all the things you want people to know about you, and none of the sordid details you may not want to share.
    Below we have put some useful icons you can save off and use on your website pages if you want to link to your LinkedIn profile. We recommend if you own or work in a company, you get everyone in your team to update their profile and link to it from your company website, as this will extend the network of your company.

Using LinkedIn for business

People use LinkedIn to varying degrees. The most active (and successful) users consistently participate by:

  1. Joining LinkedIn groups for specific topics and interests
  2. Setting up their own groups and keeping them going by inviting people and starting new conversation topics
  3. Interlinking their Twitter and Facebook and other Social Media profiles to their LinkedIn profiles
  4. Putttng little “LinkedIn profile” links on their website where they have their own bios or on the homepage
  5. Submitting forum posts to their LinkedIn groups and responding to other’s conversations
  6. Writing and adding blog articles which are useful and relevant for the specific groups
  7. Using other tools such as the slideshare tool to show PowerPoint presentations.
  8. Consistently keeping their profile up to date.
  9. Browsing profiles of other LinkedIn users and ask their mutual contacts for introductions.

Of course – the more you put in the more you get out – if you use this resource as a way of keeping in touch, keeping “in people’s heads”, and getting inspired to meet up in “real life” then you will see too the magic that can happen from connecting through LinkedIn.

At the very least, keeping your LinkedIn profile up to date is of utmost importance – as this makes up a big part of your online professional reputation.

Some people don’t know  that there is actually a LinkedIn Learning Centre. – see www.learn.linkedin.com – this is a valuable resource and show you a lot of what is possible on LinkedIn as well as answer FAQs.

See http://learn.linkedin.com and let us know what you learn – just email us or comment in the comments box and let us know extra tips!

Using LinkedIn for business