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So, you want to run a competition? Perhaps people win something? Perhaps they win tickets to an event you are holding? Or a prize for the best submitted image? Or perhaps their prize is that their submitted image (if it’s a photo contest) gets featured on your channel?

This is a great way to give your Instagram some interactivity, and hopefully – the holy grail in social media – “User Generated Content” – eeek – such an exciting thought!

But the worry? It will be all tumbleweeds. Your contest will fall flat on its face. It will be an embarrassment which no one dares discuss. So, I wrote this post to help prevent this.