Insight, advice, news and chit chat

The number 8 is lucky for us at TLD (and for people all around the world, it seems), and anyone knows that when you write a blog post, the ones with a number in the headline are the most widely shared!

Plus, we really want to take the time to be incredibly self indulgent, for a bit, and just share the 8 ways we improve your presence online.

The 8 ways are:

  1. We give advice on how to to engage visitors, so they are encouraged to browse through the website and there are clear calls to action at every stage.
  2. We show options for the design and then have a “live design session” so you are involved in the process and you love your site’s design.
  3. We never build the site unless you have signed off the design
  4. Our designers work directly with our clients and keep them in the loop at all times.
  5. We integrate a WordPress blog into most sties, and train you on how to keep it up to date, and blogging best practices.
  6. We give clients 1-2-1 training on Twitter, LinkedIn, Facebook and Blogging and include 1.5 hours free for every project.
  7. We make sure we follow all the big SEO rules when we work on the websites and point clients in the right direction for ongoing link building options.
  8. We ensure each site is built to be easily read by search engines and mobile devices.

Our clients can explain more, and our portfolio shows more – but we really thought this deserved a special mention. And this picture of “Henry the Octopus” and the 8 ways is going to be displayed on the wall of our office as well.

I am lucky to know a brilliant VA who has branded herself as “sidekickva” – the concept being that she works with “superheroes” (successful MDs/CEOs/Owner Managers/Business Owners) and helps them take care of their stuff. She is organised and has such incredible attention to detail. We even have a hashtag for her on Twitter – #hawkeye

She further analogised that she is “swooshing her cape” when she helps us out on projects.

And another cool thing – we met on Twitter.

It all got me thinking and drawing analogies (again – I have a habit of this)

So, what do superheroes have in common with marketing? Like all good concepts, it’s simple, and you can follow these 3 steps!

Get a cape

First of all there is the “getting your house in order” – getting your LinkedIn profile updated, thinking about your blog design, key messages, who you are targeting, who you need to appeal to. Creating a design that communicates. And lots of other stuff. This takes time and expertise (which is why people come to us for help!)

Wear a cape

This is it – time to go out in public and let the world see you in all your glory! This is the marketing part of marketing. Putting your messages out there.

This includes:

  • Your email signature
  • Submitting your site to search engines
  • Social media marketing
  • Search engine marketing
  • Blogging
  • Networking

Fly

All very well striding and strutting but as a business person you need to be brave and fly! You get further this way, faster! Knowing you have your cape – and it looks good – should give you the confidence to go out and fly.

This includes:

  • Speaking engagements
  • Going for awards
  • Guest posting and interviews
  • Press opportunities
  • Sharing these on social media
  • Learning and improving your skills
  • Planning and strategising in business

So – what are you waiting for, superheroes? I look forward to seeing the sky filled with all of you, flying in your stretchy colourful outfits! And if you need a sidekick – you know who to call!

Juggling Social Media with Alicia Cowan

Exciting news! On the 16th of March, Alicia Cowan and I will be joining forces once more to bring more people over to the world of social media – and ensuring that it’s used properly for business. We have both had a lot of success using these tools in our respective businesses – we even met each other on Twitter!

We are not advocating that social media marketing is there to replace face to face relationships, but rather that it is there to allow people to get to know you and your business in a soft and gentle way. Each of the platforms – Twitter, Facebook, LinkedIn, Google Plus, and Pinterest – have their own unique behaviours and uses – and though Alicia and I use them all it’s not mandatory.

The rewards of social media are undisputable in our eyes, and  this is because we apply a few simple behaviours but mostly we are just ourselves.

What’s really rewarding is that so many of our previous attendees have become super active on Social Media which is a great way to keep in touch with them.

Social media is another form of networking so it’s really a long term thing, which is great as it gives people time to practice, get to know people, and just let it become second nature.

We recently launched Rosie Millard’s new website! You may have seen this in our most recent launches section of Top Left Designs latest newsletter ‘Make Do and Mend’.

Rosie Millard is a journalist, broadcaster and author. As well as her newly launched website, Rosie also has a mummy’s blog which we launched in June 2011 called Helicopter mum.

Rosie came to Top Left Design requiring a complete website and blog revamp. Her old website and blog were seperate from one another and were in need of a modern, professional re design as well as being joint together.

Rosie’s old website shown below was quite outdated and in need of a contemporary re-design.

Social Media – Can you afford to ignore it? 23rd September 2011 at 38 Devonshire Street

I will be co-hosting a seminar overview called “Social Media – Can you afford to ignore it?” on the 23rd September with Tamsin Fox-Davies – small business marketing mentor. It would be great to see some of you there! Our last event was a great success and lots of fun too. Since the event we have been in touch with several of our attendees via different social media platforms and it is wonderful to see how they have embraced the social media habits so well.