Blog

Posts Tagged ‘LinkedIn’

Social Media – Can you afford to ignore it? 23rd September 2011 at 38 Devonshire Street

Friday, September 9th, 2011

Social Media - can you afford to ignore it?

I will be co-hosting a seminar overview called “Social Media – Can you afford to ignore it?” on the 23rd September with Tamsin Fox-Davies – small business marketing mentor. It would be great to see some of you there! Our last event was a great success and lots of fun too. Since the event we have been in touch with several of our attendees via different social media platforms and it is wonderful to see how they have embraced the social media habits so well.

Book into the event now – 23rd September

So, we are repeating the event for a new group of people. The venue will be the lovely “Seminars @ 38″ on Devonshire Street W1. If you know anyone who has in the past complained about things moving too fast, or feeling they arent getting a return on their time investment, then please share this event with them.

View below a few video testimonials from the last event.

Please share this post with anyone you think might be interested, and be sure to comment below!

Book yourself in at our Early Bird Discount

Tags: , , , , , ,
Posted in Events, Social Media | No Comments »

It’s called social networking for a reason – 4 rules that apply to Blogging, Twitter, Facebook and Linkedin

Monday, June 13th, 2011

It's called Social Networking for a reason

I regularly train people on the amazing tools available to businesses today – Blogging, Twitter, Facebook and Linkedin.

I wanted to share some general guidelines which all of you can use right away in order to make the most of these free ways to enhance your online marketing beyond just your website.

There are really just 4 points which I feel will “sum it all up”. Have a read, have a think and let me know if you agree!

Fill out your profile properly. This is your public persona, so– include a proper description of yourself. I am amazed how many people have signed up for Linkedin and haven’t uploaded even a picture of themselves. Fill in the bio on Twitter. Upload a good quality picture – I recommend a cropped head and shoulders as usually you will be seen as a little thumbnail!

Vary your updates. When you are blogging, utilize all the different types of blog posts you have, not just news, but interview, reviews, best of’s how to’s, think about things which will be useful to your audience, the type of things they would share around. When tweeting on Twitter mix it up – links to useful articles, replies to other people, RTs, mentions. On Facebook keep things visual but still varied.

Don’t sell. These are not sales tools: They are social, so they allow you to make new friends, contacts and connections. They are networking, so you can use them for business. And they are marketing, so you can use them to raise awareness. But you will do this best by being generous and sharing, not salesy.

Keep learning. Read other blogs, follow other people in your industry, read other people’s profiles on Linkedin and check out how people are using Facebook for business. A great place to start is on Mashable, the leading blog for Social Media. See what you can get from the information they post online, and try and make yourself look as good as possible by emulating the best. there is so much information out there – I have run full day courses on this and still not covered all there is to teach – and not even come close to covering everything!

Overall the idea is to not get overwhelmed – follow these basic rules – and you will see the magical things that can happen with social media! Please comment below if you have ANYTHING to say – even if you WHOLEheartedly agree with ALL your HEART – or if you want to add anything!

Tags: , , , , ,
Posted in Social Media | 1 Comment »

Using the online space to market your business

Sunday, November 28th, 2010

The internet is your playground

There are a multitude of options and ways to market small businesses on the internet. Nowadays it’s important to think about the whole internet as your “playground” – rather than just your website!
Most people are familiar with the concept of having a website to market their businesses but it’s important to consider social media and blogging as well. Read on for some tips on how to use each effectively. And please comment at the end! We like comments!

(more…)

Tags: , , , , , ,
Posted in Advice on Websites | 2 Comments »

Call, Email, or Social Media? Which is best?

Tuesday, September 15th, 2009

A lot of people are over-reliant on email and feel like they spend most of their desk time writing and replying to emails!

On the other hand some people prefer to call and would benefit from taking the time to write a proper email – in the end it could even save time as emails are an opportunity to clearly list action points and confirm proper detail.

Here is a quick and easy guide – worth a read we promise! And we have even included a special list of when its best to use Social Media for communication!

Call, Email, or Social Media? Which is best?

 

Phoning is good for:

  • Building rapport with a client or a supplier
  • Explaining how to do things if step by step emails didn’t make sense – on the phone, you can gauge the reaction and explain certain things more and not explain some things as much.
  • On the phone you can bounce ideas off each other
  • If this client seems stressed in an email, and you want to let them know all is well, you can reassure the client by phone
  • Getting a quick answer for something from a supplier or a client.

Email is good for:

  • Sending step by step instructions so the recipient can sit in their own time and try out the tasks
  • If you want to send a confirmation that something has been done and include a link.
  • Email is good for accepting an invitation or confirming attendance to an event or a meeting, so the recipient can keep track.
  • Emails can be quicker as there is less small talk
  • Emails are good for recapping a call with the points of action – to make things more official and avoid misunderstanding

It is good to use email to make sure details are understood – especially for when quoting money, confirming costs, confirming exact action points, details and deadlines.

Social Media is good for:

Now, a NEW method of communication has come out FULL FORCE – people are using Twitter, Facebook and LinkedIn to communicate more than ever before. Here are some useful ideas for how to use Social Media networks like Facebook or Twitter to save space in your email inbox!

  • Saying “hi” and “it was good to meet you” – this is a message that can be done on Twitter and shows the rest of your followers who you met and that it was a good meeting!
  • Sharing an interesting link or article you found with someone – via a retweet and an @reply on Twitter to someone who you think will find the information useful.
  • Showing you liked something someone did – as it’s a public forum, Twitter is a great place to praise someone’s work or blog article! Hint Hint!
  • Introducing two people – if you @reply two people or copy two people in, Twitter/Facebook or LinkedIn are ideal for this as the contact information will be available on people’s profiles

Tags: , , , , , , , ,
Posted in Social Media | 2 Comments »

Using LinkedIn for business

Monday, July 6th, 2009

We wanted to dedicate an article to LinkedIn. Keren has a friend who works at the LinkedIn European office, but this article isnt just for that, but rather to highlight its importance in business life!

Each of the social networks (Twitter, Facebook, LinkedIn, Ecademy, BT Tradespace and the others) has their own purpose, and the main thing about LinkedIn is:

  • it’s a trusted network - which means you connect to people who you have met in a business capacity
  • its for business – so not really for sharing personal details but for sharing your business activitiesSo, it’s really for business contacts and business topics. Whether you run your own business or work at a company, it’s about your professional life – an online CV and profile. LinkedIn is highly searchable, so as people are in the habit of Googling you, it’s a good idea to make sure your profile is online and up to date and says all the things you want people to know about you, and none of the sordid details you may not want to share.
    Below we have put some useful icons you can save off and use on your website pages if you want to link to your LinkedIn profile. We recommend if you own or work in a company, you get everyone in your team to update their profile and link to it from your company website, as this will extend the network of your company.

Using LinkedIn for business

People use LinkedIn to varying degrees. The most active (and successful) users consistently participate by:

  1. Joining LinkedIn groups for specific topics and interests
  2. Setting up their own groups and keeping them going by inviting people and starting new conversation topics
  3. Interlinking their Twitter and Facebook and other Social Media profiles to their LinkedIn profiles
  4. Putttng little “LinkedIn profile” links on their website where they have their own bios or on the homepage
  5. Submitting forum posts to their LinkedIn groups and responding to other’s conversations
  6. Writing and adding blog articles which are useful and relevant for the specific groups
  7. Using other tools such as the slideshare tool to show PowerPoint presentations.
  8. Consistently keeping their profile up to date.
  9. Browsing profiles of other LinkedIn users and ask their mutual contacts for introductions.

Of course – the more you put in the more you get out – if you use this resource as a way of keeping in touch, keeping “in people’s heads”, and getting inspired to meet up in “real life” then you will see too the magic that can happen from connecting through LinkedIn.

At the very least, keeping your LinkedIn profile up to date is of utmost importance – as this makes up a big part of your online professional reputation.

Some people don’t know  that there is actually a LinkedIn Learning Centre. – see www.learn.linkedin.com – this is a valuable resource and show you a lot of what is possible on LinkedIn as well as answer FAQs.

See http://learn.linkedin.com and let us know what you learn – just email us or comment in the comments box and let us know extra tips!

Using LinkedIn for business

Tags: , ,
Posted in Networking | 1 Comment »

Networking – combining online and offline

Sunday, March 8th, 2009

We wanted to share our tips about Online and Offline networking and encourage you to use them in conjunction.

Networking can be interpreted in many ways
but activities should include:

- going to networking events, parties, trade shows, and other gatherings where you meet new people
- making sure you keep in touch with those people
- connecting those people with other people you know, where it would be of mutual benefit
- meeting people again for “1-2-1s” and finding out more about their businesses
- Joining a group such as BNI, NRG, Business Junction, Athena, or Chambers of Commerce where you meet regularly to continue to get to know other members.
- Building relationships with other business people and showing yourself as an expert in your field as well as a nice reliable and helpful person.

All of these are typical of traditional networking.

What we are seeing now is that there are a lot of online groups as well. These have been around for many years and their usage is growing. Examples include Ecademy, LinkedIn, Facebook and Twitter.

Networking – combining online and offline

There are many benefits to making proper use of these:

(more…)

Tags: , , , , , ,
Posted in Networking | No Comments »