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Posts Tagged ‘facebook’

Playing the Facebook Game of Like – it’s not too late!

Tuesday, October 25th, 2011

Pre-Holiday Facebook Game of Like

The “Pre-Holiday Facebook Game of Like” is an idea from two US based social media strategists Dorien Morin-van Dam (originally Dutch, now based in Myrtle Beach, South Carolina) from More in Media and Keri Jaehnig from Idea Girl Media (based in Ohio). I learned about it from my friend/client/co-speaker/social media expert Alicia Cowan.

The purpose of the game is to rev up your Facebook Business Page by joining to an online event which is essentially – a game – and also a competition.

The Pre-Holiday Facebook Game of Like has been runnning since the 18th October and is ending on the 28 October. So, we are really on the home stretch! This game is amazing for those who have a Facebook Business Page and are serious (but not too serious mind you!) about making the most of it! Like anything worthwhile in marketing, there is a learning curve but it pays off.

And at the time of writing I have noticed on Facebook Insights that we got 76 new “likes” on our Facebook page – but really it’s not about that! I have also visited lots of new Facebook page and talked to people all over the world I wouldn’t have otherwise met!

The basic rules are:

  • You log in as your personal profile on Facebook and join or “RSVP” to the event.
  • On the wall, you can write a message, introducing yourself to everyone. Here, you need to “tag” your Business page. To do this, type the @ sign and then start typing the name of your Facebook business page. This then should come up.
  • Then go and “Like” More in Media and Idea Girl Media and say hello on their walls.
  • You basically then go and look at other people’s pages, and if you want, you can “like” others in the game and leave a friendly message on their walls – also tagging your business name there. If you look on their walls you will see other examples of this.
  • Participate in “Like Achievements” – these are great to try even if you don’t play the full game

You get points for doing things like tweeting about the game withe #gameoflike hashtag, doing “Like Achievements” and participating in daily challenges.

Well, there are only a few more days left until the game is ended, but I have to say even for those of you who have a Facebook business page and are reading this, there is are many valuable tips right there for you. It has even meant that I (in order to get some points) updated our Facebook page too with Halloween theme! And I wrote this blog post too!

Top Left Design Facebook Page

Learning by doing
If you want to really learn Facebook (for business), meet lots of friendly people and new businesses and really get stuck in on your marketing activity, have a look.

Even if you have just found out about this and feel it’s too late to get properly stuck in, I really would like to see some of you try at least one Like Achievement – even if it’s an easy one like reading the free chapter of the book “Launch” by Mike Stelzner – it’s going to help!

Thanks Alicia for introducing this to me, it’s been fun so far! Now off I go to Facebook to share this post! Please comment below with your thoughts and if you try anything on your Facebook business page please leave me a link!

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Posted in Social Media | 9 Comments »

Social Media – Can you afford to ignore it? 23rd September 2011 at 38 Devonshire Street

Friday, September 9th, 2011

Social Media - can you afford to ignore it?

I will be co-hosting a seminar overview called “Social Media – Can you afford to ignore it?” on the 23rd September with Tamsin Fox-Davies – small business marketing mentor. It would be great to see some of you there! Our last event was a great success and lots of fun too. Since the event we have been in touch with several of our attendees via different social media platforms and it is wonderful to see how they have embraced the social media habits so well.

Book into the event now – 23rd September

So, we are repeating the event for a new group of people. The venue will be the lovely “Seminars @ 38″ on Devonshire Street W1. If you know anyone who has in the past complained about things moving too fast, or feeling they arent getting a return on their time investment, then please share this event with them.

View below a few video testimonials from the last event.

Please share this post with anyone you think might be interested, and be sure to comment below!

Book yourself in at our Early Bird Discount

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Posted in Events, Social Media | No Comments »

It’s called social networking for a reason – 4 rules that apply to Blogging, Twitter, Facebook and Linkedin

Monday, June 13th, 2011

It's called Social Networking for a reason

I regularly train people on the amazing tools available to businesses today – Blogging, Twitter, Facebook and Linkedin.

I wanted to share some general guidelines which all of you can use right away in order to make the most of these free ways to enhance your online marketing beyond just your website.

There are really just 4 points which I feel will “sum it all up”. Have a read, have a think and let me know if you agree!

Fill out your profile properly. This is your public persona, so– include a proper description of yourself. I am amazed how many people have signed up for Linkedin and haven’t uploaded even a picture of themselves. Fill in the bio on Twitter. Upload a good quality picture – I recommend a cropped head and shoulders as usually you will be seen as a little thumbnail!

Vary your updates. When you are blogging, utilize all the different types of blog posts you have, not just news, but interview, reviews, best of’s how to’s, think about things which will be useful to your audience, the type of things they would share around. When tweeting on Twitter mix it up – links to useful articles, replies to other people, RTs, mentions. On Facebook keep things visual but still varied.

Don’t sell. These are not sales tools: They are social, so they allow you to make new friends, contacts and connections. They are networking, so you can use them for business. And they are marketing, so you can use them to raise awareness. But you will do this best by being generous and sharing, not salesy.

Keep learning. Read other blogs, follow other people in your industry, read other people’s profiles on Linkedin and check out how people are using Facebook for business. A great place to start is on Mashable, the leading blog for Social Media. See what you can get from the information they post online, and try and make yourself look as good as possible by emulating the best. there is so much information out there – I have run full day courses on this and still not covered all there is to teach – and not even come close to covering everything!

Overall the idea is to not get overwhelmed – follow these basic rules – and you will see the magical things that can happen with social media! Please comment below if you have ANYTHING to say – even if you WHOLEheartedly agree with ALL your HEART – or if you want to add anything!

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Posted in Social Media | 1 Comment »

Using the online space to market your business

Sunday, November 28th, 2010

The internet is your playground

There are a multitude of options and ways to market small businesses on the internet. Nowadays it’s important to think about the whole internet as your “playground” – rather than just your website!
Most people are familiar with the concept of having a website to market their businesses but it’s important to consider social media and blogging as well. Read on for some tips on how to use each effectively. And please comment at the end! We like comments!

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Posted in Advice on Websites | 2 Comments »

Call, Email, or Social Media? Which is best?

Tuesday, September 15th, 2009

A lot of people are over-reliant on email and feel like they spend most of their desk time writing and replying to emails!

On the other hand some people prefer to call and would benefit from taking the time to write a proper email – in the end it could even save time as emails are an opportunity to clearly list action points and confirm proper detail.

Here is a quick and easy guide – worth a read we promise! And we have even included a special list of when its best to use Social Media for communication!

Call, Email, or Social Media? Which is best?

 

Phoning is good for:

  • Building rapport with a client or a supplier
  • Explaining how to do things if step by step emails didn’t make sense – on the phone, you can gauge the reaction and explain certain things more and not explain some things as much.
  • On the phone you can bounce ideas off each other
  • If this client seems stressed in an email, and you want to let them know all is well, you can reassure the client by phone
  • Getting a quick answer for something from a supplier or a client.

Email is good for:

  • Sending step by step instructions so the recipient can sit in their own time and try out the tasks
  • If you want to send a confirmation that something has been done and include a link.
  • Email is good for accepting an invitation or confirming attendance to an event or a meeting, so the recipient can keep track.
  • Emails can be quicker as there is less small talk
  • Emails are good for recapping a call with the points of action – to make things more official and avoid misunderstanding

It is good to use email to make sure details are understood – especially for when quoting money, confirming costs, confirming exact action points, details and deadlines.

Social Media is good for:

Now, a NEW method of communication has come out FULL FORCE – people are using Twitter, Facebook and LinkedIn to communicate more than ever before. Here are some useful ideas for how to use Social Media networks like Facebook or Twitter to save space in your email inbox!

  • Saying “hi” and “it was good to meet you” – this is a message that can be done on Twitter and shows the rest of your followers who you met and that it was a good meeting!
  • Sharing an interesting link or article you found with someone – via a retweet and an @reply on Twitter to someone who you think will find the information useful.
  • Showing you liked something someone did – as it’s a public forum, Twitter is a great place to praise someone’s work or blog article! Hint Hint!
  • Introducing two people – if you @reply two people or copy two people in, Twitter/Facebook or LinkedIn are ideal for this as the contact information will be available on people’s profiles

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Posted in Social Media | 2 Comments »