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I am lucky to know a brilliant VA who has branded herself as “sidekickva” – the concept being that she works with “superheroes” (successful MDs/CEOs/Owner Managers/Business Owners) and helps them take care of their stuff. She is organised and has such incredible attention to detail. We even have a hashtag for her on Twitter – #hawkeye

She further analogised that she is “swooshing her cape” when she helps us out on projects.

And another cool thing – we met on Twitter.

It all got me thinking and drawing analogies (again – I have a habit of this)

So, what do superheroes have in common with marketing? Like all good concepts, it’s simple, and you can follow these 3 steps!

Get a cape

First of all there is the “getting your house in order” – getting your LinkedIn profile updated, thinking about your blog design, key messages, who you are targeting, who you need to appeal to. Creating a design that communicates. And lots of other stuff. This takes time and expertise (which is why people come to us for help!)

Wear a cape

This is it – time to go out in public and let the world see you in all your glory! This is the marketing part of marketing. Putting your messages out there.

This includes:

  • Your email signature
  • Submitting your site to search engines
  • Social media marketing
  • Search engine marketing
  • Blogging
  • Networking

Fly

All very well striding and strutting but as a business person you need to be brave and fly! You get further this way, faster! Knowing you have your cape – and it looks good – should give you the confidence to go out and fly.

This includes:

  • Speaking engagements
  • Going for awards
  • Guest posting and interviews
  • Press opportunities
  • Sharing these on social media
  • Learning and improving your skills
  • Planning and strategising in business

So – what are you waiting for, superheroes? I look forward to seeing the sky filled with all of you, flying in your stretchy colourful outfits! And if you need a sidekick – you know who to call!