Some of you may have heard about augmented reality, other’s haven’t. If you haven’t you heard it here first! The best description I have found is from emagin.com – “a display in which simulated imagery, graphics, or symbology is superimposed on a view of the surrounding environment”.
Below are some videos about Augmented Reality – it has a long way to go but keep an eye out for more new cool applications.
Augmented reality in Plain English – from Common Craft
And here is a cool application of how it can be used in a practical sense – to find the nearest tube station.
And here is an example of how it’s used in the Lego store to show what’s possible if people buy and make the Lego
