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Posts Tagged ‘Common Craft’

So, what is Augmented Reality?

Tuesday, April 5th, 2011

Some of you may have heard about augmented reality, other’s haven’t. If you haven’t you heard it here first! The best description I have found is from emagin.com – “a display in which simulated imagery, graphics, or symbology is superimposed on a view of the surrounding environment”.

Below are some videos about Augmented Reality – it has a long way to go but keep an eye out for more new cool applications.

Augmented reality in Plain English – from Common Craft

 

 

And here is a cool application of how it can be used in a practical sense – to find the nearest tube station.

 

 

And here is an example of how it’s used in the Lego store to show what’s possible if people buy and make the Lego

 

Twitter in Plain English – from Common Craft

Wednesday, March 11th, 2009

Have a look at this video, from a company based in Seattle, Washington called Common Craft who create simple training videos about social media topics.