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Social media in film - case study - Frozen on Facebook

We are film lovers and social media lovers so I thought to do a few deeper studies on how individual films are represented on social media platforms.

Facebook is definitely the most widespread platform to stay in touch with fans even years after a film premiere. It’s interesting to see how an animated movie which is dedicated to kids uses social media on a platfor which has a lower age limit – Facebook. Disney’s Frozen is the most successful animated movie ever.