Archive for the ‘Social Media’ Category

Thinking you don’t really have time for Content Marketing? Here are some tips to help!

Wednesday, February 19th, 2014

Think you don't have time for Content Marketing?

Trust me, we hear this all the time.

Everyone is busy. I am busy – running a business, working with my team, meetings every day, and an overflowing inbox. And I keep a consistent presence on Twitter, Facebook, Pinterest, LinkedIn, and Instagram. They are a part of my life. And I don’t think I am superwoman or anything but thanks for the compliment! (more…)

Why should you be content marketing?

Tuesday, February 11th, 2014

Why do you need to do content marketing for your business?

To define this quickly – Content Marketing is basically creating unique content (written and visual) that sits on your site, blog and online profile and then can be shared on social media and via email marketing.

What websites used to be for

A website’s purpose used to be to inform people who you are in your business, what your services are, why your business exists, and how to get in touch. A truly great site would communicate directly to your audience in a way that makes them feel you really understand them. And it would never be confusing or cluttered or out of date.

At TLD we have been ensuring our websites are easy to navigate, clear, relevant.

But now there is so much more. In the last few years, almost all our sites have been designed with a blog, which is seamlessly integrated into the site. This allows our clients to update their own stories, team news, case studies and advice posts. (more…)

What do clients want to see on your LinkedIn profile?

Wednesday, February 5th, 2014

What do clients want to see on your LinkedIn profile?

I was asked recently to outline the answers to a very specific question. When it comes to clients or potential clients – what is it they want to see on your LinkedIn profile?

Of course this depends on the person they are. Some of them will want to see you have 500+ connections. Some check out how many recommendations you have.

And these are things you can build up over time.

But here are things you can work on right now, on your own profile, and this works for anyone.


Before you go for funding – How to take your marketing into your own hands for your project (and accelerate fundraising potential)

Wednesday, January 29th, 2014

A marketing strategy to use before you try fundraising

I recently had a meeting with a lovely independent film producer who had produced a fantastic film which he was looking to raise money for. The film was borne out of true passion and a whole lot of hard work – and it is at the stage where the film can be watched (I went to a preview of it – amazing movie) and needs financial boost to get the film finished and out there.

Film fundraising is a lot of effort and it feels like you are hitting a brick wall – when the creating of the project in itself was such a big task, people can feel they are running out of steam and their efforts are meaningless if they cant get together that final funding. (more…)

Why are you going to that networking event anyway? How you can use LinkedIn and Twitter to make the most out of your networking time.

Tuesday, January 21st, 2014

How to be strategic at networking, using Twitter and LinkedIn

So why are you going to that networking event?

Sometimes it’s because it’s in your calendar. You thought to yourself “I should do some networking” or even more likely, you saw an invitation to an event that looked good enough for you to spend your valuable time. Factors that may have affected your decision to choose this one:

  • You can write this off as an expense
  • A colleague of yours suggested you go along
  • You know people who are going and you want to catchup with them
  • There should be some good people there
  • It’s at a venue you wanted to go to or that looks good anyway
  • There are free drinks or food
  • You see there is a speaker there who you think you can learn from
  • Or, my favourite (and the main reason I go to networking events nowadays): You are the speaker at the event.

So, what can you do to prepare?

Take an hour. Go on, take an extra hour. Not to choose the best clothes (or do makeup and hair) but an extra hour. Where is this hour going to come from – I hear you cry! – I don’t know, wake up at 5am like Robin Sharma says!

Ok, I have fought for you to do this hour, not here’s how we are going to fill it.

Let’s prepare for this event, I promise you it will be worth it. Want to be even more time efficient? Do this for the next 3 networking events you are attending, I bet you can still use the same hour!

Your 6 point researching a networking event checklist:

  • See who the speaker is, and look them up on Twitter and LinkedIn
  • Check the event page online and see whether you can see anything about the other attendees. For example, events which have been put onto Eventbrite or Meetup actually show the people who are attending (with Eventbrite it’s just people you are friends with on Facebook who happen to say they are coming)
  • Check out the profiles of anything else interesting on LinkedIn
  • See if there is a LinkedIn group for the event and if it’s an open one, join it, if you like!
  • Tell your online network you are going! Yes, use Twitter and include the hashtag for the event, and the organiser’s Twitter handle – for example “I am really excited to be going to the #EpicNetworking event at the @LondonENC next Thursday. If you’re coming too, tweet me!”


Now you are ready, and I promise this event will mean so much more to you. Because you have put the time in to preparing, you will have the right mindset, you will bring the right energy to the event, and you will do your follow up!

Follow up – even more important than preparation

I find that for every networking event I go to, even those which aren’t “the best use of my time” and which I attended for the wrong reason (my friend was going and asked me along) still meet people who are valuable to me. The people you end up having a meaningful conversation with.

If you can hold a conversation with someone for 20 minutes at an event, then you have SOMEthings in common. And, you’d be surprised, we are more alike than youd think. So, this new connection you have, or these few new connections you have – what do you do with them?

Time for the follow up checklist!

  • You can immediately connect with them on LinkedIn – and write a personalised connection message.
  • If you promised them at the event you would send them a link to a book/event/more information/an introduction to someone, then do this too – it will make you seem thoughtful and reliable (and people like those qualities)
  • If you use Twitter, as a quick follow up, send a group tweet to the people you met who you know also use Twitter
  • You can also add them to a Twitter list (eg – “People I met while networking” or similar)
  • Check out their LinkedIn profile and if they are on Twitter, their tweets (and follow them and say hi there)
  • Once you have done this – decide – are they someone you want to meet again in the next 3 months? 6 months? Decide, and either ask them for a coffee/lunch/drinks/another event now, or make a note to do so in future.
  • My advice though – strike while the iron is hot – after all – why did you go to that event if it wasn’t to meet new people?
  • You can ask yourself if you think there is potential there for a fruitful business relationship – and hopefully friendship. If you are on the same wavelength, then why not add them to your life? I have many friends now who started out as people I met at networking events, or who I initially met on Twitter.

It is so much easier if you can say you are friends with someone as well. If you enjoy their company, you make more of an effort with meeting up with them, and that’s what makes business fun!

So, that’s it. Useful tips so you make the most of your networking time. Waste less time networking, spend more time connecting, and let me know how it goes!

#My3Words – better than resolutions – a post just in time for 2014

Friday, December 27th, 2013

#My3Words for 2014

3 words – easier than resolutions, right?

Back in 2006 Chris Brogan started a tradition where at the end of every year, people share their three words that will guide them through the following year. Nick Kellet, founder of Listly, has blogged about it here, if you want a good old explanation. Some people choose little phrases, like “Do Epic Sh*t” and “Be awesome everyday” and “Soar like eagles!” and others have 3 separate words such as “Can, Do, Breathe” and “Play, Fun, Surprise”.

And I like all those. They’re cool. I don’t think my words are that “cool” but I am ok, today, with being a little less cool and just telling it like it is. So, below are my 3 words for 2014. (more…)

7 types of headlines you can use for your blog

Friday, December 13th, 2013

Extra! Extra! Headlines sell papers and blogs. Headlines are the first thing people see before deciding to read your blog. Get it wrong and you risk having all your carefully created content overlooked! This being said, I cannot overstress the importance of a snappy headline. If you’re struggling for ideas, here are 7 archetypes of headlines that can help you.


But what can I blog about? 9 things you can blog about – with examples!

Friday, October 4th, 2013

Keren speaks about blogging

I recently ran an event (with my two marketing buddies Tamsin Fox-Davies and Alicia Cowan) called “Your 3 Part Formula to Online Marketing Success”. The event was amazing and we are so grateful to our hosts K&L Gates for their beautful venue and our lovely events organiser guy, Wil Watts.

There were some people in the world who couldn’t make it. Were you one of them?

Well it’s your lucky day – I wanted to give you a little piece of what I covered in my section – which was all about blogging. I really set out to do the following things:

  • Explain why blogging is a wonderful thing to be doing for your business and a worthwhile use of your time
  • Outline the rules to successful blogging and getting people to read your blog
  • Give ideas on the types of things you can blog about
  • Give even more ideas of what can be done with blog and how it all fits in with your overall marketing plan

This post is about the 3rd point- what you can be blogging about. I am going to go through the typical and not so typical types of things you can blog about – and give examples which I have in my own selection of blog posts. I have also included links to some of my favourite and most useful blog posts. Enjoy and comment below if you have any feedback or questions.

9 things you can blog about if you’re stuck for ideas


My trip to Ibiza to plan our “3 Part Formula for Online Marketing Success” event

Saturday, September 14th, 2013

Ibiza - the 3 of us - Tamsin Fox-Davies, Alicia Cowan, and Keren Lerner

We had planned it for months. Tamsin, Alicia and I. At the end of this month, on the 30th, we are holding an event called “Your 3 Part Formula to Online Marketing Success” check out the event page here!)

An event like this would take some serious planning. Not only would we each be taking on a huge topic and distilling it down to the “must know” tips and advice – but we needed to plan logistics like timing, venue, and of course, the event theme. Anyone who runs events knows what’s involved. So, off we went to Ibiza, to work together and brainstorm ideas. Me, Tamsin and Alicia. (more…)

4 great tips for making a great impression online – are you doing these things already?

Tuesday, August 27th, 2013

4 tips for making a great first impression online

I was asked to contribute 4 really great tips for making the most of your online presence for an ebook by a friend of mine, Tamsin Fox Davies. and while writing them out I realised lots of people don’t do these things. So I had to document them here in this post – in the effort to yet again change more lives. You’re welcome!

Do the website homepage check

Look at your website and ask yourself – am I proud of this? Does it say how I help people and what I do? Then do a bit of market research – with some people who don’t really know you. Ask them to look at your site and tell you “Do you know what we do?” – see how long it takes for them to answer this. Homepages need to be designed to give an instant impression in a split second – who you are, why you are good, who you help.

Check your Mentions

If you are new to using Twitter and have just signed up or you are still finding your way – it’s about CONVERSATION – so make sure you check your mentions and @replies EVERY day. On this is the 2nd tab over next to the Timeline – if you don’t you may be missing out on mentions and messages to you!

Show yourself!

On your about page, put a brief bio for each of the people in your team, with a photo headshot. People like to know who they would be working with! Consider having a LinkedIn profile link with each person’s blurb – so you don’t have to go on for too long about each person and everyone is encouraged to fill out their LinkedIn profile properly. If people want to learn more, then they can click through to LinkedIn! Having the LinkedIn buttons will also show how “social media savvy” you are!

Navigation – no more than 7

Have no more than 7 links in the main navigation of your website. Any more looks cluttered. If you do need to have more than 7 “landing pages” then you can split them up – eg the services listed on the left, and the general company stuff along the top (Home, About, Case Studies, Blog, Contact). But no more than 7 in any navigation group – even sub navigation!

I hope that’s been helpful – please comment below with your thoughts on the above and let’s continue to change the world!