Insight, advice, news and chit chat

Social media in film: Forrest Gump on Twitter

Twitter: Forrest Gump

Here is the second edition about how movies can use social media platforms. In this post, I will review Twitter profile of classical drama Forrest Gump. Activity and variety are two main factors I will review.

Twitter profiles of movies are usually active up to about a year after a film’s release. And some are never really properly active at all even if they have set up the profile.

Social media in film - case study - Frozen on Facebook

We are film lovers and social media lovers so I thought to do a few deeper studies on how individual films are represented on social media platforms.

Facebook is definitely the most widespread platform to stay in touch with fans even years after a film premiere. It’s interesting to see how an animated movie which is dedicated to kids uses social media on a platfor which has a lower age limit – Facebook. Disney’s Frozen is the most successful animated movie ever.

How to be lucky in marketing!

What does lucky in marketing mean??

If marketing is about raising awareness, becoming associated with what you want people to think about you, communicating your key messages, being remembered, and attracting the best types of clients and opportunities – then being lucky in marketing means you are getting all that out of your marketing.

Are you though?

If you love what you are doing then you give energy to it. Positive energy. And good things come from that.

strategy-socialmedia

Once you’ve gotten over the hurdle of setting up social channels and getting into the social media habit, it’s time put in some strategy behind it. For a business owner, it’s not as complicated and advances as you might think. Logical questions like “who are my audience?” and “what do I want them to think about me and my business” need to be asked. Then useful content needs to be creative.

By Vadim Sherbakov

Written and researched by Chris Higgins

When many people think of adding content to a blog, they think first (and sometimes only) of text and pictures (maybe video). And while text is justifiably the foundation of good content, it need not be the only part. You do not need to be Alfred Einstein (Albert’s brother) to learn how to embed other types of content. In this blog post I hope to help make the process simple, straightforward and effortless. Okay, that’s an exaggeration. Not effortless exactly, but less effortful. And much less effort than it took to research the post.

competitions-instagram

So, you want to run a competition? Perhaps people win something? Perhaps they win tickets to an event you are holding? Or a prize for the best submitted image? Or perhaps their prize is that their submitted image (if it’s a photo contest) gets featured on your channel?

This is a great way to give your Instagram some interactivity, and hopefully – the holy grail in social media – “User Generated Content” – eeek – such an exciting thought!

But the worry? It will be all tumbleweeds. Your contest will fall flat on its face. It will be an embarrassment which no one dares discuss. So, I wrote this post to help prevent this.

stop-stealing-images

If you have a blog you will probably know this – adding images to your post will make it more visually appealing to the reader, will break up the text and improve readability and will improve your chances of your post getting shared around the web.

However many people don’t realise that if you just go and Google an image, those resulting images are not yours to use. If you use an image you find via Google images, you are essentially stealing.
The image will be one that is on another person’s website or blog. This image could have originated by someone taking that picture themselves, or finding it on a licensed photo library.

newsletter-blog

This post was written for Constant Contact

I have a feeling that people are confused about the difference between a newsletter and a blog so I have been meaning to write this for a while!

What may seem like normal words to us digital marketing folk can seem like jargon to some. So if you ever think someone is a bit mixed up about this – show them this post and hopefully all will become clear!

The main difference is where you see it