Insight, advice, news and chit chat

Client Love Post: “I wish all relationships were this easy” – Well Cate, you make it easy! An interview with Cate from Bene Media

We love to feature our clients, especially the ones who are most “well behaved” – meaning they listen to us, and love to take what we have created for them as tools – and run with it.

One such client is Cate Meredith from Bene Media. She is actually based in Virginia, so we couldn’t meet her in person, and in fact we still haven’t.

Working with Cate was an absolute pleasure. She was so enthusiastic and easy going, and was so happy every time we showed her the next phase. We did all our meetings with Skype video and basically as
I went through each stage with her, there was always happy exclamations and appreciations. I loved working with her and can’t wait to meet her in person!

We have a service called “single page website” – ideal for startups or people who aren’t sure what they would have on a full website.

They can also be used as “holding pages” while a full website is being worked on, especially if the old version of your site is embarrassing you in some way!

These pages can be scrolling and that means they can have a lot of information  And if you link it to your social channels you get a home base for your entire presence on the web. It’s genius I tell you. Below are some of the ones we have done recently for clients. Click on them to see the full websites – but remember, they are single pagers.

Shiny new Mitravitae website

Recently we worked with the fantastic Noël McWilliam from Mitravitae, who wanted to refresh the Mitravitae website and social media so it would accurately reflect the brand. Mitravitae is all about renewable energy, water and food production inspired by nature – value and profit with a social conscience.

Our Oyster Card holders have arrived – hooray!

One of the first jobs we got our newest team member, Aric to do, was make our very own Oyster card holders. We want poeple who commute in London to think of us every single day and the ones that they give you when you sign up for Oyster card holders are just so BORING looking. And we want to make sure we included owls (some of you already know the 3 reasons why we use owls in our branding – but if not – read this post!)

Top Left Design branded Oyster Card Holders

Top Left Design branded Oyster Card Holders

If you are reading this, and you want an Oyster card holder – comment below and we can arrange for you to get one!

The number 8 is lucky for us at TLD (and for people all around the world, it seems), and anyone knows that when you write a blog post, the ones with a number in the headline are the most widely shared!

Plus, we really want to take the time to be incredibly self indulgent, for a bit, and just share the 8 ways we improve your presence online.

The 8 ways are:

  1. We give advice on how to to engage visitors, so they are encouraged to browse through the website and there are clear calls to action at every stage.
  2. We show options for the design and then have a “live design session” so you are involved in the process and you love your site’s design.
  3. We never build the site unless you have signed off the design
  4. Our designers work directly with our clients and keep them in the loop at all times.
  5. We integrate a WordPress blog into most sties, and train you on how to keep it up to date, and blogging best practices.
  6. We give clients 1-2-1 training on Twitter, LinkedIn, Facebook and Blogging and include 1.5 hours free for every project.
  7. We make sure we follow all the big SEO rules when we work on the websites and point clients in the right direction for ongoing link building options.
  8. We ensure each site is built to be easily read by search engines and mobile devices.

Our clients can explain more, and our portfolio shows more – but we really thought this deserved a special mention. And this picture of “Henry the Octopus” and the 8 ways is going to be displayed on the wall of our office as well.

We made it! Two weeks ago we got an email from our client Gina, founder of Athena Singapore, saying they wanted Top Left Design to design and build a website for Athena in Singapore. We already have worked with Gina with clients in Singapore and there are a few more projects in the pipeline – the start of a strong global partnership! It was to be a WordPress based site and needed to be designed and built by the 24th – today – in time for their big launch event.
A mammoth task!

We recently launched Rosie Millard’s new website! You may have seen this in our most recent launches section of Top Left Designs latest newsletter ‘Make Do and Mend’.

Rosie Millard is a journalist, broadcaster and author. As well as her newly launched website, Rosie also has a mummy’s blog which we launched in June 2011 called Helicopter mum.

Rosie came to Top Left Design requiring a complete website and blog revamp. Her old website and blog were seperate from one another and were in need of a modern, professional re design as well as being joint together.

Rosie’s old website shown below was quite outdated and in need of a contemporary re-design.

Websites for UK Financial Advisers & Financial Planners

In the last year we have been working on a number of websites for financial planners and financial advisers in the UK, along with our strategic partner the lovely Abbie Tanner from A Business Innovation.

Abbie does the strategy and content planning, as well as the copy writing and value proposition, and we have been designing and building the websites according to the brief and branding that results from this.

Below we have gone through some of the projects we have worked on so far and we will add more as we go along – so keep checking back!

evolution of a logo

Your logo is the main element of your branding which you’ll use pretty much everywhere along with your brand colours. Two people who understand the importance of logo design and brand colours are our very own Tamlyn Hall from TLD and colour consultant Karen Haller.

Karen Haller is an Applied Colour Psychology Specialist.  She helps business owners to communicate their brand’s authentic business personality in colour, further strengthening their marketing message to increase brand recognition by standing out from the competition and increasing sales.

BEFORE: Recognise & Relieve old logo & brand colours

Recognise & Relieve old brand colours

In analysing the old Recognise and Relieve brand colours Karen Haller found that the brown colour palette is from the colour family related to the Autumn season. The monotone variants of brown give an overall subliminal message of safety, seriousness, reliability and support.

Looking at the brand’s core values – aiding positive change, healing and self awareness in a calm and nurturing environment, the old brown monotone colour palette may have, over time, reflected a feeling of heaviness, reluctance for change and seriousness.