I have to post this as I want to draw atttention to the blog article written by my cousin Gabriella Sholk – it is hilariously funny but you have to make sure you read it in ALL seriousness anyway as it’s great advice!
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Archive for the ‘Communication’ Category
Gabby’s blog post – Social Media Gurus, Ninjas, Jedi’s or Consultants – a “reblog”
Tuesday, March 9th, 2010
Keren speaks
Monday, February 15th, 2010
It’s going to be a busy time for Keren, as she prepares to do numerous talks “all over the country” (well – mostly London!) to certain niche audiences. We thought it might be interesting to share a few details of this.
Wednesday 24 February 2010 – A Business Innovation
“Grow your Business” talk on Social Media with Abbie Tanner.
Tuesday 23 February 2010 – With New Venture Publishing, Perfect Online PR Masterclass with New Venture Publishing, alongside Jo Lynn from Splash PR
Saturday the 27th of February – Along with Tamsin Fox Davis from Enthuse Marketing, a talk on Social Media on to a group of professional Wedding Planners.
Friday 14th May 2010 – Keren is going to be doing a talk to a group of translators in York for the Institute of Translators and Interpreters.
If you would like more information about any of these events, please get in touch!
Only the English Could Have Invented This Language
Sunday, January 24th, 2010
This was sent by email so we thought we would share! (author unknown)

We’ll begin with a box, and the plural is boxes,
But the plural of ox becomes oxen, not oxes.
One fowl is a goose, but two are called geese,
Yet the plural of moose should never be meese.
You may find a lone mouse or a nest full of mice,
Yet the plural of house is houses, not hice.
If the plural of man is always called men,
Then shouldn’t the plural of pan be called pen?
If I speak of my foot and show you my feet,
And I give you a boot, would a pair be called beet?
If one is a tooth and a whole set are teeth,
Why shouldn’t the plural of booth be called beeth?
Then one may be that, and three would be those,
Yet hat in the plural would never be hose,
And the plural of cat is cats, not cose.
We speak of a brother and also of brethren,
But though we say mother, we never say methren.
Then the masculine pronouns are he, his and him,
But imagine the feminine: she, shis and shim!
Let’s face it – English is a crazy language.
There is no egg in eggplant nor ham in hamburger;
neither apple nor pine in pineapple.
English muffins weren’t invented in England ..
We take English for granted, but if we explore its paradoxes,
we find that quicksand can work slowly, boxing rings are square,
and a guinea pig is neither from Guinea nor is it a pig.
And why is it that writers write but fingers don’t fing,
grocers don’t groce and hammers don’t ham?
Doesn’t it seem crazy that you can make amends but not one amend.
If you have a bunch of odds and ends
and get rid of all but one of them, what do you call it?
If teachers taught, why didn’t preachers praught?
If a vegetarian eats vegetables, what does a humanitarian eat?
Sometimes I think all the folks who grew up speaking English
should be committed to an asylum for the verbally insane.
In what other language do people recite at a play and play at a recital?
We ship by truck but send cargo by ship.
We have noses that run and feet that smell.
We park in a driveway and drive in a parkway.
And how can a slim chance and a fat chance be the same,
while a wise man and a wise guy are opposites?
You have to marvel at the unique lunacy of a language
in which your house can burn up as it burns
down, in which you fill in a form by filling it out,
and in which an alarm goes off by going on.
And, in closing, if Father is Pop, how come Mother’s not Mop?
Hook Line & Sinker – Secrets to a Great Memory Hook
Tuesday, November 17th, 2009
At structured networking events such as BNI, NRG or Athena, we regularly do “60 Second” speeches about our business. Ideally this includes who we are, what we do, how we add value, and of course, what time of business we are looking for. Many people/businesses also have a “hookline” – a sort of tagline which is said at the end of the little speech. Ours is “Top Left Design – Improve your presence online” – which rhymes and says what we do!
The great thing about memory hooks is that they help you be remembered – just what we need in today’s competitive world!

Keren had an educational slot to do about this topic – and of course did proper research! Much of this was found through the founder of BNI – Dr. Ivan Misner and a BNI website www.memoryhook.com.
What makes a good memory hook?
- it has to be easy to remember.
- It should be short and snappy
- Don’t include anything you don’t need.
Really Bad Memory Hooks
Here are some examples of REALLY bad memory hooks – they just don’t work!
What were you for Halloween?
Thursday, November 5th, 2009

In our recent Halloween Newsletter, we ran a survey to gather some feedback on the service we are providing to our clients, and to find out what people would like us to concentrate our efforts on in the future.
The information we received was very informative – we greatly appreciate and would like to thank everyone who took the time to fill out the survey!
We pride ourselves on being a company that listens to it’s clients needs, and asking you questions about our services is the best way to find that out.
But it’s not all serious business here at Top Left Design – we also asked the question: What were you for Halloween?
Here is what you guys said:
1. Dancing badly
2. In kerwin rae’s course
3. The sweets holder!
4. In a bar.
5. The same wonderful me since I don’t “do” Halloween
6. In Lymington at a party
7. Inside and not answering the door!
8. Just me I am scary enough!
9. I will be going to see Steve Reich at the royal festival hall. I have a spare ticket too if you know anyone who’s interested!
10. A devil
11. Giving out sweets…
12. Tired!
13. Very much out of place if I dress up, as our part of London doesn’t do Hallowe’en at all. But, being a bit of a goth, I’d probably be a witch of some sort.
14. Pirate of the Low Seas
15. The wicked witch of the west
16. At a party
17. A surprise
18. Too tired to be anything… if I had the energy – rather than a 17 day old son to feed every two hours – I’d love to be a princess. There – I have it. Sleeping Beauty!
19. Dinner at a friend’s
20. Black cat
21. I’m going to go as the apostrophe in Hallowe’en, just as soon as I work out what a suitably anally-retentive costume would be. And, yes, I realise that I’m a grammar and type fascist.
22. Pooped – all my spare time is going to redecorate my new house before my father moves in with us next weekend. If I did have time for such shennanigans I’d probably dust off my old glam rock costume, even though I made the shoulder pads/breast plate so big I can’t eat or drink in it because my hands can’t reach my mouth!
23. Ali-hipo-rhino-croca-dilli-gator
24. At the theatre
25. A designer
26. Not sure yet!!
27. Moving my M-in-L to her new house!!
28. A pumpkin.
29. Sleeping!
31. N/A
32. With my nose? A witch obviously!
33. A witch…
34. Myself
Call, Email, or Social Media? Which is best?
Tuesday, September 15th, 2009
A lot of people are over-reliant on email and feel like they spend most of their desk time writing and replying to emails!
On the other hand some people prefer to call and would benefit from taking the time to write a proper email – in the end it could even save time as emails are an opportunity to clearly list action points and confirm proper detail.
Here is a quick and easy guide – worth a read we promise! And we have even included a special list of when its best to use Social Media for communication!

Phoning is good for:
- Building rapport with a client or a supplier
- Explaining how to do things if step by step emails didn’t make sense – on the phone, you can gauge the reaction and explain certain things more and not explain some things as much.
- On the phone you can bounce ideas off each other
- If this client seems stressed in an email, and you want to let them know all is well, you can reassure the client by phone
- Getting a quick answer for something from a supplier or a client.
Email is good for:
- Sending step by step instructions so the recipient can sit in their own time and try out the tasks
- If you want to send a confirmation that something has been done and include a link.
- Email is good for accepting an invitation or confirming attendance to an event or a meeting, so the recipient can keep track.
- Emails can be quicker as there is less small talk
- Emails are good for recapping a call with the points of action – to make things more official and avoid misunderstanding
It is good to use email to make sure details are understood – especially for when quoting money, confirming costs, confirming exact action points, details and deadlines.
Social Media is good for:
Now, a NEW method of communication has come out FULL FORCE – people are using Twitter, Facebook and LinkedIn to communicate more than ever before. Here are some useful ideas for how to use Social Media networks like Facebook or Twitter to save space in your email inbox!
- Saying “hi” and “it was good to meet you” – this is a message that can be done on Twitter and shows the rest of your followers who you met and that it was a good meeting!
- Sharing an interesting link or article you found with someone – via a retweet and an @reply on Twitter to someone who you think will find the information useful.
- Showing you liked something someone did – as it’s a public forum, Twitter is a great place to praise someone’s work or blog article! Hint Hint!
- Introducing two people – if you @reply two people or copy two people in, Twitter/Facebook or LinkedIn are ideal for this as the contact information will be available on people’s profiles
Workshop on Websites
Monday, October 13th, 2008
Keren did a big 45min seminar/workshop on websites and we got great feedback, which we feel is worth sharing, as this may make you realise that if you missed it, you can attend the next one in November 11th at Marble Arch – Book Here at the NRG website!!
I thoroughly enjoyed Keren’s “9 Deadly Website Sins” presentation. Clear, professional, entertaining and to the point, demonstrating the key problems that take away from a website’s effectiveness. All done without resorting to “dumbing down” techniques for the less technically minded.
Keren from Top Left Design is Top Class!
Denis Cahill – Director
Scorpius Solutions Ltd
——————
I recently attended a seminar that Keren gave at an NRG networking meeting. The theme, “9 deadly sins of website design”, was enough to draw me in!
Keren delivered her presentation to a mixed audience, ranging from technophobes to web designers; it is my opinion that she held all present equally enthralled by the clear and informative content of her talk and by her honest approach to sharing her companies guidelines to impactful web sites. If you have the opportunity to attend one of her seminars…
…grab the chance, you will not be disappointed!
Mark Keatley-Palmer
Director – Sycamore Design
——————
“Great presentation Keren! Very informative, useful and understandable. I took a lot of notes! I am very impressed with all your work and the numerous websites which you showed. I’m so impressed with you that I will be putting my web design business your way! I will also confidently refer friends and clients to you. Now that’s the BIGGEST commendation I can give you! I trust you. I think everyone else in the room feels the same way now too. You converted the audience into raving fans! And your Net Promoter Score must have jumped through the roof!”
Very Happy Phil,
www.veryhappyphil.com
——————
“…How refreshing it was to attend a seminar with a potentially technical and complex subject matter, and to be presented with a straightforward user friendly approach which even the worst technophobe could have understood. Highly informative and effortlessly delivered…”
Thomas Gilder
——————
‘Keren’s presentation is a very interesting and informative insight into how to create a useful website, Keren uses lots of examples to demonstrate how a good site should work and it is clear she has a lot of experience with a flair for high quality design’
Peter Cordery








