As a rule, lead generation websites are not as strong in conversion rate optimization (CRO) as e-commerce sites. But if you have a lead generation site and have been somewhat complacent about its effectiveness, consider this:
Based on a study of more than 300,000 online sales leads, by Straight North, 84 percent came from first-time visitors. So, if you lose that prospect on the first visit, your chance of ever getting a lead from him or her is only 15 percent. Not good odds!
The presentation below, 10 Ways to Make Your Lead Generation Website Convert on the First Visit, was create by Brad Shorr and shared with us by Straight North, who do SEO and PPC services. This will give you plenty of ideas for turning your website from a “ho-hum” source of leads to a real powerhouse. Check it out now: