Pros and Cons of Big vs Small clients

[written by Elisa Woolley]

You can’t really say that big clients are better than small clients or vice versa. Everyone is an individual and so are our clients.

We have a huge variety of clients here at TLD and that’s what makes our jobs so fun, varied and interesting. To define, when we say small we mean businesses which are run by one person, maybe 2, up to a team of approx 5 or 6. Big, for us is 10-100 staff, and 1 million + turnover. And believe me, there are exceptions to the below.

Let’s explore the pros and cons now:

Pros of bigger clients

  • They have bigger budgets, which means they can pay for more extensive sites and other marketing services
  • As they are a bigger organisation, there would be set systems in place and more organised
  • The cash influx from their invoices can create lots of opportunities for a small business – which means more for the client!
  • If the client is a big name it is great for the portfolio to attract more clients
  • Big name clients can boost the morale of the staff and create and happier working environment
  • Bigger projects are a great challenge for the company and team!!

Cons of bigger clients

  • There can sometime be more accounting issues, they would have a system where invoices would have to go through and can sometimes delay them being paid.
  • There could also be delays in the design side as the person you are discussing the project with May not have the authority to have the final say, they may have to relay the information above them and wait for approval.
  • The project management may be more complicated
  • if there are disputes, unpaid invoices hurt the company more. Especially if you have done a lot of work and spent many hours on the project.
  • If it’s a big project and the company doesn’t have to capacity to do all the work, there may be a need to hire subcontractors. You have to be careful that these costs don’t out way the actual quote to the client!!
  • Stress levels in the office may be higher, with the pressure of a big project it could cause things to go wrong and mistakes to be made
  • As the client is paying more money they may expect more from us which can also be stressful!
  • If the project is taking a long time to complete it can get monotonous as things are being changed up!

Pros of smaller clients

  • We have one to one contact with the client and can build great relationships, even friendships!
  • We are relied on more which can be great for the ego!
  • We get to know them and what they like so their website or branding can be tailored specifically to them and more personalised.
  • Small projects means we have a variety of jobs going on at once. Variety is the spice of life!!
  • They are really appreciative and some have been known to bring in cakes!! Yummmm

Pros of bigger clients

  • They have a smaller budget so you could be limited in what you can provide and the job will be smaller
  • Unfortunately they could run out of money so the project has to come to a halt. This is sad when this happens!
  • They may also be price driven,
  • They might not necessarily be looking for quality

So, as I said at the beginning this isn’t to be taken as gospel. It’s all possiblities but we love everyone!! (Especially when you bring in cakes….)

no comments

Share this

Leave a Comment

Your email address will not be published. Required fields are marked *