I was asked to contribute 4 really great tips for making the most of your online presence for an ebook by a friend of mine, Tamsin Fox Davies. and while writing them out I realised lots of people don’t do these things. So I had to document them here in this post – in the effort to yet again change more lives. You’re welcome!
Do the website homepage check
Look at your website and ask yourself – am I proud of this? Does it say how I help people and what I do? Then do a bit of market research – with some people who don’t really know you. Ask them to look at your site and tell you “Do you know what we do?” – see how long it takes for them to answer this. Homepages need to be designed to give an instant impression in a split second – who you are, why you are good, who you help.
Check your Mentions
If you are new to using Twitter and have just signed up or you are still finding your way – it’s about CONVERSATION – so make sure you check your mentions and @replies EVERY day. On Twitter.com this is the 2nd tab over next to the Timeline – if you don’t you may be missing out on mentions and messages to you!
On your about page, put a brief bio for each of the people in your team, with a photo headshot. People like to know who they would be working with! Consider having a LinkedIn profile link with each person’s blurb – so you don’t have to go on for too long about each person and everyone is encouraged to fill out their LinkedIn profile properly. If people want to learn more, then they can click through to LinkedIn! Having the LinkedIn buttons will also show how “social media savvy” you are!
Navigation – no more than 7
Have no more than 7 links in the main navigation of your website. Any more looks cluttered. If you do need to have more than 7 “landing pages” then you can split them up – eg the services listed on the left, and the general company stuff along the top (Home, About, Case Studies, Blog, Contact). But no more than 7 in any navigation group – even sub navigation!
I hope that’s been helpful – please comment below with your thoughts on the above and let’s continue to change the world!