Getting ready for the EU cookie law
Posted by Keren Lerner
In our industry – like in many – sometimes we get affected by legislation within our industry.
There is a law coming into enforcement at the end of this month – on the 26th May – which is called “The EU Cookie Directive”. It’s been on the cards for the last year, but the actual deadline is now looming.
It applies to websites in the EU, and it’s all about protecting people’s privacy. The law is about letting people know when there are “cookies” on a website – bits of code that let the website know information about its users. So, users on websites need to know about the cookies on a website and “opt in” to allow them to work. Because “cookies” on websites mean that websites collect data from users, it’s important for privacy laws to alert clients so they can consciously opt in to having cookies.
Cookies are used for lots of things. For example, when we login into our Google account we need to have cookies enabled. When we comment on a blog, for the site to remember our little avatar picture from the previous blogs we have commented on, it needs cookies.
You can learn more about this on the official ICO website.
These are some of the things affected by cookies on a website:
- If your website uses Google Analytics, this requires cookies for it to work (even though the information collected is anonymous). If a website has no cookies running, it means that Google Analytics wont work. We recommend that to comply, you explain to your site visitors that the site is collecting details about things like their browser type, what PC they are on, and where in the world they are.
- If your site has any behavioural advertising that tracks users, and builds a profiles over time, this is prohibited by the EU without prior consent.
- If you site has an e-commerce facility, you will be asking people to fill out their personal information and need to explain that cookies are used in this process too.
There is no need to be worried about this as we have a few different things that we can help you with.
Here are the steps we recommend you take:
Once this is done you can just wait and see what happens. We’ll keep on top of what’s happening and see how others are reacting to the new law and will keep you updated on any changes that may potentially happen. We’ll also watch what the larger firms out there are doing because, if anything they will be the ones that will need to stick to this if the Government insists on keeping the law in place.
For any current / recent projects we will be discussing this with you and the ways in which we can incorporate this into your site.
What some of the big boys are doing:
At the moment we’re keeping a close eye on what some of the bigger, high profile companies are doing when it comes to complying with the law, giving us a better idea of how we should be dealing with it. Here is a list of some of the sites we’ve been looking at:
- ITV has a small disclaimer in their footer
- Amazon is using a separate page to explain about cookies
- Virgin Media has decided to ignore the law altogether!
Still not sure?
If you are still a little worried about this there are some further steps you can take to make sure you are complying with the law, and we can help you out with this! Here is what we can do.
- We would conduct a “cookie audit” on your site so we can confirm which of the above cookies are in use on your site
- You would then need to update your privacy policies. One of our contacts, Off to see my lawyer (www.offtoseemylawyer.com ) has ‘oven ready’ templates including cookie compliant Privacy Policies on special offer at £64 +VAT instead of £80 +VAT. You would enter the code ‘Cookie12’ at the check- out. They come with 30 minutes free advice and easy to use guidance notes.
If you already have maintenance time we us we can do this using some of this time – we estimate an average of 1-3 hours of work per site. We would be able to give you a more definitive quote on a case by case basis.
In our experience, this thing isn’t something that is heavily policed, but we are happy to help out – just let us know if you would like us to do a cookie audit and go through options for you.