I am lucky to know a brilliant VA who has branded herself as “sidekickva” – the concept being that she works with “superheroes” (successful MDs/CEOs/Owner Managers/Business Owners) and helps them take care of their stuff. She is organised and has such incredible attention to detail. We even have a hashtag for her on Twitter – #hawkeye

She further analogised that she is “swooshing her cape” when she helps us out on projects.

And another cool thing – we met on Twitter.

It all got me thinking and drawing analogies (again – I have a habit of this)

So, what do superheroes have in common with marketing? Like all good concepts, it’s simple, and you can follow these 3 steps!

Get a cape

First of all there is the “getting your house in order” – getting your LinkedIn profile updated, thinking about your blog design, key messages, who you are targeting, who you need to appeal to. Creating a design that communicates. And lots of other stuff. This takes time and expertise (which is why people come to us for help!)

Wear a cape

This is it – time to go out in public and let the world see you in all your glory! This is the marketing part of marketing. Putting your messages out there.

This includes:

• Your email signature
• Submitting your site to search engines
• Social media marketing
• Search engine marketing
• Blogging
• Networking

Fly

All very well striding and strutting but as a business person you need to be brave and fly! You get further this way, faster! Knowing you have your cape – and it looks good – should give you the confidence to go out and fly.

This includes:

• Speaking engagements
• Going for awards
• Guest posting and interviews
• Press opportunities
• Sharing these on social media
• Learning and improving your skills
• Planning and strategising in business

So – what are you waiting for, superheroes? I look forward to seeing the sky filled with all of you, flying in your stretchy colourful outfits! And if you need a sidekick – you know who to call!

Tags: Alyssa Aldersley, blogging, bravery, capes, design websites, flying, key messages, LinkedIn, marketing, PR, sidekickva, Social Media, superheroes, VA, virtual assistant

This entry was posted on Thursday, March 22nd, 2012 at 9:04 pm and is filed under Advice on Websites, Communication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.