Hook Line & Sinker – Secrets to a Great Memory Hook
Posted by Keren Lerner
At structured networking events such as BNI, NRG or Athena, we regularly do “60 Second” speeches about our business. Ideally this includes who we are, what we do, how we add value, and of course, what time of business we are looking for. Many people/businesses also have a “hookline” – a sort of tagline which is said at the end of the little speech. Ours is “Top Left Design – Improve your presence online” – which rhymes and says what we do!
The great thing about memory hooks is that they help you be remembered – just what we need in today’s competitive world!
Keren had an educational slot to do about this topic – and of course did proper research! Much of this was found through the founder of BNI – Dr. Ivan Misner and a BNI website www.memoryhook.com.
What makes a good memory hook?
- it has to be easy to remember.
- It should be short and snappy
- Don’t include anything you don’t need.
Really Bad Memory Hooks
Here are some examples of REALLY bad memory hooks – they just don’t work!
|Travel||Discounts on cruises, vacation packages and honeymoons for all BNI members & their referrals.|
|Telecom||One stop shop telecommunications provider for voice and internet services for the small to mid size business. Tier one Internet provider with local customer service.|
|Telecom||Gemson Wolman was founded in 1990 on the principle that everyone deserves access to advanced communications services, regardless of where they choose to live.|
|Telecom||OnLink is a full-service telecommunications provider offering Local, Long Distance and Internet communications to both business and residential customers.|
|Property||Rated #1 by an independent Lab.|
|Property||Our service makes the difference!|
Tips to help – from the book
“Seven Second Marketing by Dr. Ivan Misner “
Use some of the 5 senses -
A good memory hook often appeals to the basic senses -
sight, hearing, taste, smell, touch.
“For balloons with a flair, remember the bear in the air.” – Balloons
“Come fly away with me.” – Travel agent
“If you want to get rubbed the right way, see Jim.” – massage therapist (who’s name is Jim)
This is an important sense for memory hooks –and a great way to make it memorable – the sense of humour!
“Making people laugh is one of the fastest ways of breaking down the barriers between strangers and of winning the prospect’s good will.”
- Everything we touch turns to SOLD – Property
- Keep in touch so you don’t miss much – Telecoms
- We won’t hit you but we will get you hits. – SEO company
Use puns or word play
- “We check your shorts,” – Electrician
- “Be true to your teeth or they will be false to you,” Dentist
Use your name:
- Bob Howe, a mortgage lender, says, “Know Howe to get your next loan!”
- “Put a little Joy in your next event” – an event organiser called Joy
- “Remember don’t let your profits slips, think of Mark Day with the titanium hips” – Office equipment supplier
- “When the cops are in the foyer, call Frank, your friendly lawyer.”
- “Top Left Design – improve your presence online!.”
Parody means a song or a phrase the reader or listener will recognize. But you have to be careful – some authors, especially songwriters, are quite militant about copyright infringement.
- “I believe in the tooth, the whole tooth, and nothing but the tooth, so help me God.” – Dentist
This is a statement in which the second part either rephrases or reverses the first.
- “A business without a sign is a sign of no business” – Sign company
- “Get a life, get a life coach” – life coach
You can mix and match
These approaches should give you an idea of some of the tools and resources you can use to construct your own memory hook. Notice that many memory hooks use a combination of these techniques. Almost anything you do in the line of word play will come out funny—and that’s the way it should be, unless you’d rather appeal to the heart. Song lyrics usually rhyme, so if you parody a song, it should rhyme as well. And any of these techniques can be more effective if your memory hook is short and snappy and appeals to the senses.
Below is a selection of the memory hooks we found on the website memory hook.com – and we have categorised them based on the above concepts.
Hopefully this helps when you have to think of yours.
Examples of Memory Hooks
|Financial||Taking the weeds out of your
|Financial||You shouldn’t have to be a millionaire to be treated like one!||Word Play/Emotional hook|
|Financial||I have a GREAT interest in your future||Word Play/Pun|
|Flowers||When words escape, flowers speak||Word Play|
|Food/Beverage||Whisking away your dinner dilemma||Word Play/Pun|
|Gifts||Because We Care, Gift Baskets With FLAIR!||Rhyme|
|Insurance||We provide life after death.||Word Play|
|Medical||We make a smile last a lifetime||Rhyme/Emotional hook|
|Photography||Where YOU are the star!||Word Play/Emotional hook|
|Web Design||Your sure bet for the Internet||Rhyme|
|IT||I take care of your computer so you can take care of your business||Double Reverse|
|Accounting||When you need help with your numbers, we’re the number to call.||Double Reverse|
|Legal||When Its Time to Die, I’m Your Guy||Rhyme/Attention grabbing|
|Medical||Getting you BACK to optimal health!||Word Play|
|Medical||Let me get on your nerves!||Word Play|
|Medical||Our eleventh commandment is: “only floss the teeth you want to keep”||Humour/Attention grabbing|
|Office||Copy, Fax, Print, Share and Scan John at Halsey is your man!||Rhyme/Use of Name|
|Pest Control||LICENSED TO KILL !!!||Parody/Attention grabbing|
|Printing||If we can’t get it, you don’t need it.||Attention grabbing/Double reverse|
|Signs||A business with no sign, is a sign of no business!||Attention grabbing/Double reverse|
|Trades||Where a flush always beats a full house!||Parody|
|Property||My Mission…. To Accomplish Your Real Estate Dreams! Simon Morlis, Special Agent||Parody|
|Property||A good referral for me is anybody who wants to live indoors!||Attention grabbing|
|Property||Because City Living sure beats row after row of the same beige house!||Attention grabbing|
|Payroll||Tired of paying your employees?
Let McBee Payroll pay them!
|Attention grabbing/Use of Name|
|Printing||We make your business look good on paper.||Word Play|
Other articles for more reference:
- Memory Hook Marketing
- 6 ideas for unforgetable memory hooks/
- Seven Second Marketing by Dr Ivan Misner